Thursday, June 19, 2025
  • About Us
  • Contact Us
Parliamentobserver
  • Ecology
  • Economy
  • Healthcare
  • Politics
  • Education
  • Business
  • Login
No Result
View All Result
Parliamentobserver
Home Ecology

Promoting your research

Dennis Rogers by Dennis Rogers
September 29, 2022
in Ecology
0
Promoting your research
0
SHARES
11
VIEWS
Share on FacebookShare on Twitter

This is the blog post to accompany the ‘Promoting your research workshop’ at 2021 Ecology Across Borders in Liverpool. Whether you made it to the conference or not, you can find some useful tips here on how to communicate your research to a wide audience.

Davy Falkner – Media Relations Officer

Our BES Media Relations Officer gives a run down of how to find the news hook in your paper and what to think about when writing a press release

What makes a good news story?

  • Human / public interest
  • Impact
  • Novelty
  • Superlatives
  • Timeliness
  • Proximity
  • Unexpected
  • Controversy 

How to highlight news hooks – use 5 Ws and H

  • Who?
  • What?
  • When?
  • Where?
  • Why?
  • How?

Structure of a press release

Think of an inverted pyramid with your most important, main findings at the top, then you want the implications of your findings with any relevant quotes and finally the background, methods and next steps. You can think of this like an abstract turned on its head.

Dr Laura Graham – Writing an effective plain language summary

Laura Graham, Plain Language Summary Editor for People and Nature gives us some top tips on writing for a non-specialist audience

Why write a plain language summary

  • Extend the reach of your scientific paper
  • Raise profile of work
  • Communication to key stakeholders
  • Get more people reading your work

Read an example of a published article and the accompanying plain language summary here

5 key points to remember when writing your summary:

  • Consider your audience
    • Depending on the paper, this may be policy-makers, scientifically interested public, conservation practitioners, etc.
  • Avoid jargon
    • Excessive acronyms
    • Words specific to field
    • Words / phrases with different meanings to non-scientists
  • Find your key message
    • What did you find, and why does it matter to someone outside of your field?
  • Test it out
    • Can you get a non-scientist, or someone from out of your field to explain your summary back to you? If not, it needs revising
  • Take time to get it right!
    • The summary will get you attention outside of your field – take the time to make it effective and useful for those who read it

If you only remember 3 things!

  1. Write a short and catchy title
  2. Don’t just reword the abstract
  3. Include an illustrative image

Dr Rhosanna Jenkins – Finding the story behind the research

Rhosanna Jenkins, Blog Associate Editor for Journal of Ecology helps us to find the story in the science.

Behind every publication, there’s a story, whether that’s the fieldwork experience, the lessons learned when things went wrong, or the relationships you had on the way.

You might find that your story leads you into thinking about other things in your research, like your experience as a woman or person of colour in ecology, or how your research aligns with global days or current stories. All of these are interesting things for the blog community to read about!

Top tips for blogs

Photos and videos

  • Include 2-5 photos, videos, illustrations or infographics
  • Credit the photographer
  • Make sure you know terms of the specific CC license for the image if you haven’t taken it yourself
  • Check out this blog all about how photos can shape your research and improve the visibility of your work

Not a photographer? Check out these websites with free to use stock images:

  • https://pxhere.com/
  • https://unsplash.com/
  • https://www.pexels.com/
  • https://pixabay.com/

Think about your audience

  • Write in plain language – blogs are for a general audience
  • Use short paragraphs and sentences
  • Avoid using too much scientific jargon or complex statistics
  • Remember the evidence – add links to papers

Read other blogs for inspiration!

  • appliedecologistsblog.com
  • animalecologyinfocus.com
  • functionalecologists.com
  • jecologyblog.com
  • methodsblog.com
  • relationalthinkingblog.com

Check out our Guide to Better Science!

Guide to Promoting Your Research

Related posts

Using functional traits to identify conservation priorities for the world’s crocodylians: Podcast transcript

September 29, 2022
Awheto: the new gold?

Awheto: the new gold?

September 29, 2022

This is the blog post to accompany the ‘Promoting your research workshop’ at 2021 Ecology Across Borders in Liverpool. Whether you made it to the conference or not, you can find some useful tips here on how to communicate your research to a wide audience.

Davy Falkner – Media Relations Officer

Our BES Media Relations Officer gives a run down of how to find the news hook in your paper and what to think about when writing a press release

What makes a good news story?

  • Human / public interest
  • Impact
  • Novelty
  • Superlatives
  • Timeliness
  • Proximity
  • Unexpected
  • Controversy 

How to highlight news hooks – use 5 Ws and H

  • Who?
  • What?
  • When?
  • Where?
  • Why?
  • How?

Structure of a press release

Think of an inverted pyramid with your most important, main findings at the top, then you want the implications of your findings with any relevant quotes and finally the background, methods and next steps. You can think of this like an abstract turned on its head.

Dr Laura Graham – Writing an effective plain language summary

Laura Graham, Plain Language Summary Editor for People and Nature gives us some top tips on writing for a non-specialist audience

Why write a plain language summary

  • Extend the reach of your scientific paper
  • Raise profile of work
  • Communication to key stakeholders
  • Get more people reading your work

Read an example of a published article and the accompanying plain language summary here

5 key points to remember when writing your summary:

  • Consider your audience
    • Depending on the paper, this may be policy-makers, scientifically interested public, conservation practitioners, etc.
  • Avoid jargon
    • Excessive acronyms
    • Words specific to field
    • Words / phrases with different meanings to non-scientists
  • Find your key message
    • What did you find, and why does it matter to someone outside of your field?
  • Test it out
    • Can you get a non-scientist, or someone from out of your field to explain your summary back to you? If not, it needs revising
  • Take time to get it right!
    • The summary will get you attention outside of your field – take the time to make it effective and useful for those who read it

If you only remember 3 things!

  1. Write a short and catchy title
  2. Don’t just reword the abstract
  3. Include an illustrative image

Dr Rhosanna Jenkins – Finding the story behind the research

Rhosanna Jenkins, Blog Associate Editor for Journal of Ecology helps us to find the story in the science.

Behind every publication, there’s a story, whether that’s the fieldwork experience, the lessons learned when things went wrong, or the relationships you had on the way.

You might find that your story leads you into thinking about other things in your research, like your experience as a woman or person of colour in ecology, or how your research aligns with global days or current stories. All of these are interesting things for the blog community to read about!

Top tips for blogs

Photos and videos

  • Include 2-5 photos, videos, illustrations or infographics
  • Credit the photographer
  • Make sure you know terms of the specific CC license for the image if you haven’t taken it yourself
  • Check out this blog all about how photos can shape your research and improve the visibility of your work

Not a photographer? Check out these websites with free to use stock images:

  • https://pxhere.com/
  • https://unsplash.com/
  • https://www.pexels.com/
  • https://pixabay.com/

Think about your audience

  • Write in plain language – blogs are for a general audience
  • Use short paragraphs and sentences
  • Avoid using too much scientific jargon or complex statistics
  • Remember the evidence – add links to papers

Read other blogs for inspiration!

  • appliedecologistsblog.com
  • animalecologyinfocus.com
  • functionalecologists.com
  • jecologyblog.com
  • methodsblog.com
  • relationalthinkingblog.com

Check out our Guide to Better Science!

Guide to Promoting Your Research

Previous Post

When Animals Wear Iridescence

Next Post

Mathias Dezetter: Physiological responses to increasing temperature combine energy and water balance in a long-lived snake

Next Post
Mathias Dezetter: Physiological responses to increasing temperature combine energy and water balance in a long-lived snake

Mathias Dezetter: Physiological responses to increasing temperature combine energy and water balance in a long-lived snake

RECOMMENDED NEWS

PRIVATE BLOG – Gold & War & Gold-Backed Ruble

PRIVATE BLOG – Gold & War & Gold-Backed Ruble

3 years ago
Six Steps to Responsible AI in the Federal Government

Six Steps to Responsible AI in the Federal Government

3 years ago
Restoration Round-up

Restoration Round-up

3 years ago
AIER’s Everyday Price Index Surges 3.0 Percent in March

AIER’s Everyday Price Index Surges 3.0 Percent in March

3 years ago

BROWSE BY CATEGORIES

  • Business
  • Ecology
  • Economy
  • Education
  • Healthcare
  • Politics
  • Uncategorized

POPULAR NEWS

  • Klaus Schwab – The Most Dangerous Man in the World

    0 shares
    Share 0 Tweet 0
  • Dr. Robert Malone v WEF

    0 shares
    Share 0 Tweet 0
  • Ukraine Adopts WEF Proposals

    0 shares
    Share 0 Tweet 0
  • Trudeau Backs Down After Banks Scream about Massive Withdrawals

    0 shares
    Share 0 Tweet 0
  • Trudeau’s Approval Rating Hits 12-Month Low

    0 shares
    Share 0 Tweet 0
Parliamentobserver

We bring you latest news about ecology, economy, healthcare, politics, education, business.

Recent News

  • FTC Cracks Down on Hidden Charges and “Junk Fees” in New Proposal
  • Eden Announces Extended Memorial Day Sale, Promoting Access to Metabolic Health Treatments
  • Top 5 Advantages of Staying in a Sober Living House

Category

  • Business
  • Ecology
  • Economy
  • Education
  • Healthcare
  • Politics
  • Uncategorized

Recent News

FTC Building

FTC Cracks Down on Hidden Charges and “Junk Fees” in New Proposal

October 5, 2024
Eden Announces Extended Memorial Day Sale, Promoting Access to Metabolic Health Treatments

Eden Announces Extended Memorial Day Sale, Promoting Access to Metabolic Health Treatments

May 27, 2024
  • About Us
  • Contact Us

© 2022 parliamentobserver.com Submit news release

No Result
View All Result
  • Ecology
  • Economy
  • Healthcare
  • Politics
  • Education
  • Business

© 2022 parliamentobserver.com Submit news release

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In