Experts believe that between 2022 and 2029 the global software as a service (SaaS) market will grow and will increase by 30.82%. Therefore, companies that sell digital services or plan to do so should explore a b2b SaaS marketing strategy.
The SaaS (Software as a Service) model is a system of selling a software product in which the user has access through the Internet. That is, instead of buying and installing software on your computer locally, the service is available through the World Wide Web or, as they say, from the cloud.
The user of the SaaS system, who gets access to the application, as if rents it, paying a certain amount for a period of time. This makes it a cost-effective solution. But its main advantage is that the user does not have to deal with the technical side of the issue: installation, support, upgrades, compatibility and other issues – that is, he has only to use the necessary functionality for their own business purposes.
Examples of SaaS systems
Here are a couple of examples of SaaS systems you might have used or probably know.
- Corporate email on Gmail, Hotmail or other clients is probably the most common and simplest example of SaaS technology.
- CRM and ERP are systems for project and resource management.
- Online document management systems (the same google docs), organizers, calendars are also examples of SaaS, although many are free.
- Website hosting services are also a prime example of SaaS.
This also includes online games as services based on the same model, although they are not usually classified as SaaS. What to say about the numerous industry solutions, even in the development and promotion of sites their great many: website builders, automatic website promotion systems, eternal and rental links exchanges and much more.